Maximize Trade Shows to Generate Leads & Increase Sales
Did you know Alaskan Red King Crab fishermen can earn $60,000 in 4 weeks?
That’s right, they can earn an annual a salary in about one month. Their salary reflects the risks they take – this is one of the most dangerous jobs in the world. And they fish in extreme conditions… along the Bering Sea… in November.
But fishermen don’t simply get on a boat one day and ship out to rough waters in the winter. On the contrary, Alaskan fishermen plan systematically. When they’re out to sea for weeks, resupply presents an issue. To succeed, they follow a tested strategy supported by a systematic plan.
Similarly, your company can earn most of its annual revenues in 4 days… at your annual trade show. To succeed, you need a content marketing strategy supported by a systematic plan.
As you know, B2B content marketing is growing quickly. Your competitors have jumped on the content bandwagon. But most B2B marketers believe their content marketing is ineffective.
Generating leads is the lifeblood of any business. But driving traffic to generate leads and increase sales is even harder in a sales-driven industry like transportation and logistics. So are branding and customer retention.
Translation: More content does not mean better content. And content without direction and focus falls short of expected results. But… with a content strategy, you can boost effectiveness by up to 600%! How do you achieve that?
Why You Need to Take A B2B Perspective
You see, marketing to B2B companies differ significantly from marketing directly to consumers in B2C. Therefore, B2B content marketing requires a different approach.
First, let’s look at some explicit differences between B2B and B2C.
As you can see, the B2B market poses additional challenges that affect lead generation, branding and customer retention.
If it sounds like mission impossible… don’t worry it’s not. All you need is a practical content marketing strategy — one that works for you. The strategy I’m talking about is simple, yet elegant.
Trade Show Content Marketing
Trade show content marketing is the answer to the challenges you face as a B2B marketer. It will take your marketing content to the next level. Aligning your content marketing strategy with your annual trade show, simplifies your entire content marketing strategy and improves your ROI.
Let’s look at the criteria that an ideal content marketing strategy comprises. Then we’ll look at how all the pieces fit together to make a cohesive whole.
Interestingly, the same criteria that apply to your content marketing strategy also apply to your annual trade show.
Now you’re killing two birds with one stone. You’re maximizing your resources by focusing them on a specific audience and a specific outcome. That results in a simplified, optimized strategy that is both effective and efficient.
That’s all well and good, but we need to look at one more thing.
The Impact of Trade Shows on Leads, Sales, and Revenues
Trade shows are wonderful because they squarely address the demands of the B2B market.
There are more impressive statistics about trade shows, but I think the above statistics make the point. Trade shows are impactful events. If you are properly prepared for a trade show, you can generate up to 80% of your annual revenues in a matter of 3 – 4 days.
How I Can Help You
As an “Industry Insider”, I can help you increase your B2B leads, build your brand and boost customer retention.
I know your customer. I know your industry. I know your products and services. I write marketing content only an “Insider” can write.
You can generate leads many ways. Online opportunities abound with email marketing, website content, and social media. With a content marketing plan focused on B2B lead generation, I can help you boost your leads.
Offline present many B2B lead generation opportunities, too. Proven lead generators are white papers and case studies. Decision makers prefer white papers because they a chock full of facts and position your business as an industry thought leader, helping to generate leads. Customers love case studies because they’re independent endorsements of your solutions.
To learn more about my approach, check out my website. I organized it into three key areas: (1) Online B2B Marketing; (2) Print B2B Marketing; and (3) Integrated B2B Marketing.
Unsure how to best go about marketing your services? Contact me B2B Copywriting & Consulting is your source for professional, no-hype Online, Print & Integrated Marketing Content Solutions.
I offer a free 15-minute consult. No strings attached.
Contact Alex Milo at firstname.lastname@example.org or call 256-886-4684. I look forward to hearing from you.
P.S. At the Articles page, you’ll find more information about using Trade Shows as a marketing strategy. If you have any questions, I’d be glad to address them, contact me at amilo@B2Bcopywriting-alexmilo.com or call me at 256-886-4684.
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