Direct Mail: You Can’t Beat Direct Mail to Do It All
Direct mail is a staple in B2B because it’s effective. It’s the workhorse of any marketing campaign.
Direct mail can help you:
- Promote your products and services
- Build your brand
- Generate leads
Let’s face it. Prospects still want to hold something in their hands. Direct mail meets that need. You can fold letters, place them in a folder, or put them in your pocket. They’re useful and convenient. You can use direct mail for a variety of purposes:
- Alerting prospects to a special sales event
- Announcing upcoming trade shows
- Promoting seasonal events
Targeted Marketing with Direct Mail
Direct mail allows you to target your market segment like no other marketing tool. Of course, useful and specific content grabs your reader’s attention. You can personalize letters. Get up close and personal to address your prospects’ specific needs, wants, and desires.
But that’s not all.
You can cover all segments of the sales funnel. From first contact to closing the sale and beyond. You can reach prospects on an emotional level stoking interest in your product or service. It also works well for cultivating customers, building loyalty and long term connections.
As you can see, direct mail’s strength lies in its versatility.
Direct Mail – Your All-in-One Marketing Tool
This old school tool stands on its own. But you can squeeze even more out of direct mail. You’ll benefit even more when you integrate it with social media. This will help drive lead generation and branding.
When it’s seamlessly integrated with your other marketing content, the results multiply. You get a whole that is greater than the sum of its individual parts. But many marketers overlook the benefits of integration.
Are You Employing Direct Mail Effectively?
You may be using direct mail. But are you getting the most out of it? Does it take your online marketing into account? It is timed with your other marketing efforts. Is your messaging consistent?
When you use direct marketing holistically, you’ll see an increase in your results. By laying out a strategy where each part supports the other, you’ll maximize your payoff.
I write timely and effective direct mail pieces that blend with your online strategies. Contact me to discuss how to best employ direct mail. There’s no charge. I offer a free 15-minute consult.
You may contact me by filling out a short form, by emailing me at firstname.lastname@example.org , or by calling me at 256-886-4684 or send an .
See my article on how you can use direct mail to drive traffic: “Content Marketing – Build Trust and Get Results Through Long-lasting Relationships”.