Newsletters: What They Are and What They Do?
Newsletters are an old standby. Yet they’re still effective today. Besides that, many people still prefer to hold a document in their hands. So print newsletters remain popular today. In any case, print newsletters convert easily into soft copy. With two forms of content – digital and print, readers have a choice.
Newsletters also have many uses. You can break it down into three main categories. Here’s how businesses use newsletters: (1) to generate leads, (2) build brand, and (3) nurture customers.
Regardless of their use, good B2B copywriters ensure newsletters have many benefits. Readers should get a clear ROI with each issue. They must give your readers information they need and want. They must deliver benefits.
Newsletters deliver value by:
- Providing facts needed to make a decision
- Satisfying the reader’s need to know
- Offering useful and expert advice
- Stirring the imagination
Do this and you’ll have an avid following.
Let’s look at whether newsletters are still essential.
Are Newsletters Still Relevant?
To be relevant, newsletters must offer value. That’s the bottom line. They must provide useful information not found elsewhere. You’ll find these key elements in good newsletters.
- Industry news
- News about company products or services
- B2B Trade Show announcements
- Industry analysis
- Industry trends
- Actionable information
Now your reader has something useful. Let’s switch gears and see how a B2B copywriter can affect your content.
Who Should Write Your Newsletters?
Before we answer that question, let’s look at the newsletter itself. Think value. Newsletters should have an authoritative voice. You want to be taken seriously after all. Your readers can easily tell if a newsletter is worth the paper it’s written on. And they’ll detect when an outsider writes your newsletter.
So you need someone with who knows the ropes. You need someone who knows the industry inside and out. You need a B2B copywriter who grasps your business. And you need someone who speaks the same language.
Why?
Because it will give your newsletter a ring of authenticity. Readers should find something in your newsletter they won’t find anywhere else.
That’s where my understanding of logistics will benefit you. I can help you generate leads, maintain customer loyalty and improve your sales.
You’ll get topical, useful and insightful newsletters. I don’t have to visit a warehouse or loading dock to understand what you do. I know your industry. I know your business. And I know your customer. I won’t consume your precious time.
Do you need to improve your lead generation? Branding? Customer nurturing? If you said yes to any of these, you’ll want a newsletter. I recommend a monthly newsletter, if you don’t publish one already.
Again, my background guarantees you’ll get informative, discerning, and engaging newsletters.
I’ll keep you ahead of the game.
Call 256-886-4684 or email aamilo@b2bcopywriting-alexmilo.com today. Let’s talk about how I can help you grow your business with newsletters. See my articles on email marketing.
“Smarter Email Marketing – Reboot Your Lead Generation and Grow Your Business”
“Content Marketing – Build Trust and Get Results Through Long-lasting Relationships”.