Customer-Focused Brochures Do It All
B2B businesses still rely on well-written brochures. And that holds true for transportation and logistics companies. But brochures should go beyond basic and boring. They should be written with a purpose in mind.
Brochures – What Are They and What Are They Used For?
In brief, brochures describe a product or service to help educate a customer. They help create a first impression.
Brochures have a variety of uses.
- They serve as a stand-alone document.
- They help answer sales inquiries.
- You can give them to your sales force.
- You can pass them out at trade shows.
- You can use them as direct marketing inserts in company media kits.
- And you can also post them to your website.
- Finally, you can share them on social media sites.
Are Brochures Still Relevant?
Yes. Don’t be fooled. They are still relevant.
Brochures or booklets can help generate leads, build your brand, and highlight promotions. And at no more than three to five pages, they’re quick and easy to read. Formerly, they were only hard copy documents. Today, you find them on the Internet on websites and social media.
They can serve as an introductory document. But they may also serve as an all-in-one document sufficient to make a purchase decision. With a strong call to action, you can increase your brochure’s persuasive power.
So, yes, they’re still relevant today.
Who Should Write Your Brochures?
In two words – an “Industry Insider”. You want someone who knows your customer, your business and your industry.
As a copywriter and logistician, I write clear, focused, and persuasive booklets. They contain the necessary product detail and information about your products and services. I use accurate information, tables, graphs and charts. I also explain why your company is the best choice. And I write booklets that highlight case studies.
Brochures That Feature Case Studies
Your brochures don’t have to be boring. You can make them more interesting by telling a story. You can do that with that case studies. Case studies or success stories describe how your company helped solve another company’s problem. This helps grab attention. It’s unique, and it works.
More importantly, it helps build trust and confidence with prospective clients. Remember, prospects typically work with firms they know, like, and trust.
To find more about how you can use brochures to help generate leads and increase sales, contact me by filling out a short form, or email me at firstname.lastname@example.org, or call me at 256-886-4684 .