Email Marketing – Reliable Workhorse
It’s fast, effective and low cost!
The death of email marketing has been greatly blown up.
I’m sure you’ve heard the talk about the looming decline of email and the rise of social media. But many marketing studies suggest that’s just not the case.
Let’s see what the data tell us.
- 2012 ExactTarget Survey. 66% of respondents said they like email better than all other communications channels.
- 2012 EmailVision Study. 89.2% of marketing managers say email is just as or more important to their marketing strategy compared to two years ago.
- A Merkle Study. 74% of adults prefer to receive company communications with email. That beats out all other channels.
Before we explore the future for email marketing, here’s a word on ROI. Well, make that just one more stat.
Hands down, no other marketing tool beats email marketing. The ROI is $1: $46. For every dollar invested your return is about $46.00.
That’s simply amazing. That stat speaks for itself.
The Outlook for Email Marketing – Strong and Getting Stronger
The outlook for email marketing is stronger than ever – with a twist. Integration is the twist. In a Strong Mail Marketing Trends Survey, 68% of business leaders intend to integrate email marketing with social media.
And business leaders’ spending plans confirm they intend to combine email and social.
- 60% of decision makers expect to use email
- 55% plan to use social media
You shouldn’t be surprised that email marketing remains popular. It’s like a Swiss Army knife. It generates leads. It strengthens customer loyalty. And it builds your brand.
What’s not to like about email marketing? Let’s look at how email marketing does each one.
Email Marketing to Generate Leads
According to a 2013 Lead Management Optimization study by Savo, email marketing ranked first. It ranked ahead of trade shows, telemarketing, website registration and social media.
Of course, you have to have a prospect’s permission. You don’t want to be accused of spamming. No problem. Just offer a free subscription to your newsletter on your website.
Another way to generate leads is to offer your newsletter on your social media sites. Free subscriptions work. Then couple your email with social media to increase distribution.
Now you have a captive audience because they’ve agreed to receive your emails.
Let’s move on to the next step. Here are a few things you can do generate leads.
- Include news and information about new products and services.
- Direct readers to a white paper or case study.
- Announce sales and limited discounts.
- Promote seasonal items.
You can see that email marketing has many uses. Those listed here merely scratch the surface.
Using these two simple tactics will grow your list. And by writing frequent and relevant emails, you’ll retain your prospects.
But that’s not all you get with email marketing.
Strengthen Customer Loyalty with Email Marketing
Customer loyalty creates more business downstream. When you provide a pleasant and satisfying experience, you’ll gain a customer for life. Proper email marketing can do just that. All you have to do is offer information of value.
To do that employ email marketing to answer your customers’ and prospects’ questions. That ensures customer-focused marketing. When you help your customers they’ll keep coming back. Email works wonders for nurturing leads and customers. And it helps maintain their loyalty.
Do that consistently, and you’ll connect with your prospects. Don’t focus on “selling”. Instead, focus on creating interesting content. As a B2B copywriter, well-versed in logistics, I can write emails that fit the bill. Soon, you’ll have a boatload of raving fans. And they’ll readily carry your marketing message.
That brings us to branding.
Email Marketing Takes Branding To the Next Level
Building and deepening relationships remain a hallmark of email marketing. Let’s briefly look at why email marketing is a great branding tool.
- In branding, consistency counts – email should be published on a regular schedule.
- In branding, usefulness matters – email should cover topics meaningful to the prospect.
- In branding, you must understand your customer – email supports targeted messaging.
Follow these simple steps, and you’ll easily build your brand. One email at a time.
(p>Clearly, email marketing is not dead. Instead, it helps build trust. And earning your prospects’ trust helps cement relationships. And this leads to long-term relationships and more sales downstream. That’s it in a nutshell.
Are You Satisfied with Your Email Marketing?
Would you like to generate more leads? Do you want to nurture your leads and build more loyalty? Are you branding with email?
I can help you with email marketing. Again, my deep logistics knowledge comes in handy. Your customers will read timely, helpful, and engaging emails.
Let’s talk about how we can keep your customers engaged. You risk nothing.
Contact me today to find out how to integrate email marketing with your other marketing strategies to optimize your marketing spend. I offer a free 15-minute consult.
Call 256-886-4684 or send an email to firstname.lastname@example.org. Act now! Why wait another day?
Here’s an article I wrote that gives you some more information: Smarter Email Marketing.